Bacardi Redbrand

For my portfolio I have decided I need a strong piece of branding work as many of my current projects are based around illustration or typography. I have found a live brief for the company Bacardi who are looking to rebrand their products to attract a younger age group.

I chose to keep the same colour scheme and focus more on creating a more interesting logo that paralleled the original.

Above are the set of colour schemes I created once the design was done, as you can see I created a more dramatic bold logo which I think fits the criteria well. 

Finally to give the project a professional look I put the logo on some cans so you can see how it would work on the actual product.

I was happy with the way my film posters came out and dicided to take thee style of my Skyfall poster and design another poster for Rooster Teeth, they took my typography tower and made it into a t-shirt so I thought a simpler design would be interesting.